Meet the owners

The Owners - Operators

Brian & Valerie McCarthy have partnered with Matt Gordon to build the first indoor sports facility in Florida, designed specifically for pickleball. The process started several years ago when Brian was on the board of the Bird Key Yacht Club. The Club was looking for alternative uses for the two lots they owned on Sarasota Bay. Why not pickleball courts? While the Club decided not to pursue the project Brian continued to see the demand in Sarasota for courts. Since then dozens of outside courts have been developed and indoor play has become more and more popular. The problem, court availability. As demand grows so do the number of players on very few indoor courts with restricted hours.

Loyd Robbins, of Harry Robbins Realty, called Brian and said we can find a building or lot that can accommodate a 24,000 - 30,000 SF free span building to build 12 indoor pickleball courts. A local team was quickly assembled of Southern Cross Contracting and Jesse Balaity Property Enhancement, to develop the concept. In addition to pickleball courts, we need a pro shop, for equipment needs and advice, and a barista/juice bar, for after game socializing and refreshments. Of course, add restrooms and showers.


This prospective multi-million-dollar facility is one more project in Brian’s real estate career, in which he has developed more than ½ billion dollars of commercial real estate. Valerie is in her element too. Valerie has been involved in physical fitness her entire career, with over 20 years’ experience in the fitness industry. She held numerous positions in the YMCA, the last as Executive Director of a 20,000 sq. ft. YMCA facility in Palo Alto, California. Valerie also founded and operated FLEX FITNESS, a successful fitness facility in Sausalito, California for nearly a decade. Valerie holds a BS and MS in Exercise Physiology from Kent State University.


Brian and Valerie are Sarasota residents. Brian is a combat Veteran, having served in Vietnam as a surface warfare officer, with a 30-year career in the United States Navy - retiring at the rank of Rear Admiral. He earned a BS in Engineering Science from Oakland University and an MBA from the Harvard Business School. He is active in our community currently serving as Treasurer of the Pops Orchestra and Board member and Chairman of United Ways Mission United initiative serving the 88,000 Veterans in our community.


Matthew Gordon is an attorney by training and an investment banker by profession with over 20 years of experience. Matt is a noted policy expert on foreign investment in the United States and has testified in front of the United States House of Representatives as a policy expert. He is an avid lecturer and writer on the topic. He supports the Company as the Chief Financial Officer and General Counsel.


... and yes, we all play pickleball.

8499 Tamiami Trail #256

Sarasota, Florida 34238 United States


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